“In addition to having the world’s biggest Internet user
base—513 million people, more than double the 245 million users in the United
States —China also has the world’s most active environment for social media.
More than 300 million people use it, from blogs to social-networking sites to micro
blogs and other online communities. That’s roughly equivalent to the
combined population of France, Germany, Italy, Spain, and the United Kingdom.
In addition, China’s online users spend more than 40 percent of their time
online on social media, a figure that continues to rise rapidly”, (McKinsey
Quarterly, 2012). The regime, by allowing the Internet to be accessed, has
allowed citizens to talk amongst themselves and has probably acknowledged that they cannot successfully monitor and
censor 500 million users. China's regime has halted Western influence, but it has an unstoppable force in the ranks; the enlightened intelligence of its youth. China not only has the biggest social
media scene in the world, but they also take on board what other Netizens comment on. “An independent
survey of moisturiser purchasers, for example, observed that 66 percent of
Chinese consumers relied on recommendations from friends and family, compared
with 38 percent of their US counterparts” (McKinsey Quarterly, 2012). Therefore
Chinese are relying less on the traditional media's opinion whilst paying close attention to opinions of others on social media.
I discovered something very interesting about myself when I started
to read about China. My Western head was saying, “oh the poor Chinese, they are
being told what to do, what to read and being censored by dictators that want
their people kept in the dark.” Then I stood back for a minute or ten and
thought,” wait a second, without knowing it I have been subconsciously circumnavigated
towards using Google, Facebook, Twitter and YouTube.” The genius of Western
society is that they make it look like
we have all these freedoms and choices, yet here we are using one search engine,
one social media site, one audio visual site, one phone micro blogging service.
So we have freedom, but that freedom is of hegemonic design, not a bourgeois
one. Also up until the Internet, I was receiving Rupert Murdoch’s foot soldiers, (aka, journalists),
views of the world. Now I can choose from thousands of journalists, writers and
bloggers from around the globe.One interesting and coinciding occurrence is happening in both the East and West, we are all discovering the power of social media with trial and error. For example, Chinese teenagers are discovering themselves through their big social media experiences, something they couldn't do in the past. Australians that had a lot of access to self discovery, seem to be recoiling and relying on these digital realms for escape.

More proof of china's social media growth
References
Anti, M 2011, 'Behind the great firewall of China',
TedTalks viewed 20 May 2013 http://www.ted.com/talks/michael_anti_behind_the_great_firewall_of_china.html
Chiu, C, Lin, D and
Silverman, A 2012, 'China's social-media boom', McKinsey and
Company, viewed 20 May 2013, <http://www.mckinseychina.com/wp-content/uploads/2012/04/McKinsey-Chinas-Social-Media-Boom.pdf
Youtube- How social media is changing China and Asia, 2013, viewed on
May 23 May, http://www.youtube.com/watch?v=rG3z2ucaR6A
Images
Image 1. http://africanboots.com/wp-content/uploads/2010/11/China-painting-over-American-flag-280x242.jpg
Image 2. http://ww1.sinaimg.cn/large/6f449937jw1disvvn6lc3j.jpg
Image 3. https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2qnmVs_4fibt7qo2Bs2OjSTbkSvw-hDBswxIuEIElioyVFYOU6GWNuBNU-7VmnHPuYu5eocsKg9410twx8XpLAQI0dbjeeDj2aDC-mvG4-Sj3QYIT2GBTqsYxRG9HCas1SDkrYbkmSjs/s1600/SocialMediaRevolutionChinaSM.jpg
Video http://www.youtube.com/watch?v=XudtH27BE-I